LVMH partners with other major luxury companies on Aura, the first

LVMH's Arnault is wary of the metaverse “bubble”. Should luxury be?

The blockchain playbook: From LVMH's Aura to Arianee

Collaboration between luxury and sportswear: what are the roots?

Louis Vuitton, Cartier, Prada to Use Bespoke Blockchain to Tackle Counterfeit Goods - CoinDesk

What Is Aura: The World's First Luxury Blockchain

AURA – The Aura Blockchain Consortium

LVMH, Cartier And Prada Partner To Fight Counterfeits, Invite Other Luxury Brands To Join

prada, LVMH + cartier join forces on aura blockchain alliance to combat fakes

AURA: The First Luxury Blockchain

LVMH wants to conquer the metaverse. Can the luxury titan pull it off?

LVMH Launches First Global Luxury Blockchain – WWD

AURA – The Aura Blockchain Consortium

Loro Piana Partners With Aura Blockchain Consortium To Present Its Origin Story In Web3

LVMH, Cartier, Prada Join Forces to Debut Luxury Blockchain Platform – Sourcing Journal