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It's all about quality: Why Rimowa's CEO doesn't like the word 'luxury' - CNA Luxury
![Rimowa CEO and son of LVMH head on luxury luggage brand's revamp and why he's not targeting millennials](https://wwd.com/wp-content/uploads/2018/06/rimowa_popup180411-14a.jpg?w=1024)
CEO TALKS: Alexandre Arnault Discusses Reinventing Rimowa at 120 – WWD
![Rimowa CEO and son of LVMH head on luxury luggage brand's revamp and why he's not targeting millennials](https://cdn.i-scmp.com/sites/default/files/d8/images/methode/2019/07/24/fcdecbb6-a83b-11e9-862b-600d112f3b14_972x_053507.jpg)
Rimowa CEO and son of LVMH head on luxury luggage brand's revamp and why he's not targeting millennials
![Rimowa CEO and son of LVMH head on luxury luggage brand's revamp and why he's not targeting millennials](https://substackcdn.com/image/fetch/w_1200,h_600,c_fill,f_jpg,q_auto:good,fl_progressive:steep,g_auto/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F38f6ddcd-e4c7-44f7-bb77-89d24b1b648e_956x567.png)
LVMH and The Luxury Strategy - Punch Card Investor
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How Alexandre Arnault Is Making a 120-Year-Old Luggage Brand Relevant Again - Fashionista
![Rimowa CEO and son of LVMH head on luxury luggage brand's revamp and why he's not targeting millennials](https://assets.bwbx.io/images/users/iqjWHBFdfxIU/iiof4abPlqwQ/v1/-1x-1.jpg)
Rimowa Has Made a $1,000 See-Through Suitcase - Bloomberg
![Rimowa CEO and son of LVMH head on luxury luggage brand's revamp and why he's not targeting millennials](https://cdn.i-scmp.com/sites/default/files/d8/images/methode/2019/07/24/c08bf0da-a83b-11e9-862b-600d112f3b14_972x_053507.jpg)
Rimowa CEO and son of LVMH head on luxury luggage brand's revamp and why he's not targeting millennials
![Rimowa CEO and son of LVMH head on luxury luggage brand's revamp and why he's not targeting millennials](https://cdn.i-scmp.com/sites/default/files/d8/images/methode/2019/11/15/cc3a6376-f151-11e9-9f3d-785f2d889e39_972x_132315.jpg)
Rimowa CEO and son of LVMH head on luxury luggage brand's revamp and why he's not targeting millennials
![Rimowa CEO and son of LVMH head on luxury luggage brand's revamp and why he's not targeting millennials](https://cdn.i-scmp.com/sites/default/files/d8/images/methode/2019/11/15/90361b18-f151-11e9-9f3d-785f2d889e39_972x_132315.jpg)
Rimowa CEO and son of LVMH head on luxury luggage brand's revamp and why he's not targeting millennials