![Louis Vuitton is Betting Big on the Korean Market and the Global](https://cdn.businessinsider.nl/wp-content/uploads/2023/01/63d0da87def14100198e2adf-scaled.jpg?ver=1675130458)
The Arnaults are betting big on K-Pop, and it shows the power of South Korea's luxury spending machine
![Louis Vuitton is Betting Big on the Korean Market and the Global](https://www.ft.com/__origami/service/image/v2/images/raw/https%3A%2F%2Fd6c748xw2pzm8.cloudfront.net%2Fprod%2F9282b220-e091-11ea-99b2-0b1e7ef28980-standard.png?source=next-article&fit=scale-down&quality=highest&width=700&dpr=1)
Michael Burke: why China is the future for Louis Vuitton
![Louis Vuitton is Betting Big on the Korean Market and the Global](https://www.allkpop.com/upload/2022/06/content/290523/1656494637-untitled1.png)
Korea Economic Daily mentions Jimin and his media advertising effect for Louis Vuitton
![Louis Vuitton is Betting Big on the Korean Market and the Global](https://image.isu.pub/170926161538-830ae659d40ec164693fa689f9bef114/jpg/page_1_thumb_large.jpg)
Global Gaming Business, October 2017 by Global Gaming Business - Issuu
![Louis Vuitton is Betting Big on the Korean Market and the Global](https://media.voguebusiness.com/photos/5f2d8c04be6ed5c2fac398e5/master/w_1600%2Cc_limit/south-korea-voguebus-jw-anderson-july-20-story-inline-1.jpg)
Is South Korea's star fading? Luxury thinks not
BTS star in Louis Vuitton's menswear collection fashion film
![Louis Vuitton is Betting Big on the Korean Market and the Global](https://external-preview.redd.it/kXyDWLD-a9zrpCrMapemxYP0bxqZyNi4J7bQc_r8g2g.jpg?auto=webp&s=51d60263b2207de8b2cead82134b3fbfcefd3bbe)
BTS announced as the new global brand ambassador for Coway, Korea's leading brand in home appliances : r/kpop
![Louis Vuitton is Betting Big on the Korean Market and the Global](https://www.thefashionlaw.com/wp-content/uploads/2021/04/E7ePzyNUcAAHIEl.jpeg)
Louis Vuitton is Betting Big on the Korean Market and the Global Fame of K-Pop Royalty BTS - The Fashion Law
![Louis Vuitton is Betting Big on the Korean Market and the Global](https://nypost.com/wp-content/uploads/sites/2/2023/04/NYPICHPDPICT000010192042.jpg)
Louis Vuitton, luxury brands double down on Manhattan retail
![Louis Vuitton is Betting Big on the Korean Market and the Global](https://images.firstpost.com/wp-content/uploads/2023/01/china-channel.jpg)
Asia luxury market: Are big brands Louis Vuitton, Dior picking Japan, South Korea over China?