Valuing LVMH Group Through 'The Cult Of The Luxury Brand,' Part 1

By A Mystery Man Writer
Valuing LVMH Group Through 'The Cult Of The Luxury Brand,' Part 1
Valuing LVMH Group Through 'The Cult Of The Luxury Brand,' Part 1

Lex in depth: why the luxury market needs to hedge against China

Valuing LVMH Group Through 'The Cult Of The Luxury Brand,' Part 1

LVMH, from Christian Dior to over 70 luxury brands, has multiplied 20 times in market value

Valuing LVMH Group Through 'The Cult Of The Luxury Brand,' Part 1

LVMH vs. Kering: How their strategies stack up

Valuing LVMH Group Through 'The Cult Of The Luxury Brand,' Part 1

Weekend Briefing: Tiffany's new direction has drawn criticism, but LVMH is happy

Valuing LVMH Group Through 'The Cult Of The Luxury Brand,' Part 1

Europe's Luxury Retailers May Be Returning to Form - The New York Times

Highlight, take notes, and search in the book

Valuing LVMH Group Through 'The Cult Of The Luxury Brand,' Part 1

Real Luxury: How Luxury Brands Can Create Value for the Long Term

Valuing LVMH Group Through 'The Cult Of The Luxury Brand,' Part 1

LVMH vs. Kering: How their strategies stack up

Valuing LVMH Group Through 'The Cult Of The Luxury Brand,' Part 1

Explaining luxury's new brand identifiers

Valuing LVMH Group Through 'The Cult Of The Luxury Brand,' Part 1

LVMH and Hermès see benefits in ending luxury war feud

Valuing LVMH Group Through 'The Cult Of The Luxury Brand,' Part 1

Profitable Lessons from Luxury Brand Leaders, Brand Positioning for Premium Pricing : Persona Design

Valuing LVMH Group Through 'The Cult Of The Luxury Brand,' Part 1

LVMH Shuffles Leadership at Louis Vuitton, Dior - WSJ