Louisville Cardinals, Most Profitable College Basketball Team

Researcher: Cardinals most valuable in college hoops - NBC Sports

Which college basketball programs make the most money? Syracuse among top 5

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Denny Crum, HOF college basketball coach, helped Louisville football

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Women's basketball rankings: Louisville earns No. 1 spot in latest Power 10

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Is Louisville basketball the best team in the country right now?

Another day, another big prediction for Louisville basketball

James, Traynor rally Louisville to 94-93 victory over UMBC, National Sports

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Louisville Cardinals - Wikipedia

Louisville Cardinals men's basketball - Wikipedia