Opinion: Why K-pop's BTS and Exo are working with Louis Vuitton and Gucci: luxury collabs between Hermès and Apple, and Dior and Nike, smartly target digitally native Gen Z

By A Mystery Man Writer
Opinion: Why K-pop's BTS and Exo are working with Louis Vuitton and Gucci:  luxury collabs between Hermès and Apple, and Dior and Nike, smartly target  digitally native Gen Z
Opinion: Why K-pop's BTS and Exo are working with Louis Vuitton and Gucci:  luxury collabs between Hermès and Apple, and Dior and Nike, smartly target  digitally native Gen Z

Young people take revenge on the pandemic with luxury purchases

Opinion: Why K-pop's BTS and Exo are working with Louis Vuitton and Gucci:  luxury collabs between Hermès and Apple, and Dior and Nike, smartly target  digitally native Gen Z

Young people take revenge on the pandemic with luxury purchases

Opinion: Why K-pop's BTS and Exo are working with Louis Vuitton and Gucci:  luxury collabs between Hermès and Apple, and Dior and Nike, smartly target  digitally native Gen Z

Asia luxury market: Are big brands Louis Vuitton, Dior picking Japan, South Korea over China?

Opinion: Why K-pop's BTS and Exo are working with Louis Vuitton and Gucci:  luxury collabs between Hermès and Apple, and Dior and Nike, smartly target  digitally native Gen Z

Opinion: Why K-pop's BTS and Exo are working with Louis Vuitton and Gucci: luxury collabs between Hermès and Apple, and Dior and Nike, smartly target digitally native Gen Z

Opinion: Why K-pop's BTS and Exo are working with Louis Vuitton and Gucci:  luxury collabs between Hermès and Apple, and Dior and Nike, smartly target  digitally native Gen Z

Opinion: Gucci and Louis Vuitton reach Gen Z through influencers and K-pop idols: young consumers aren't the end of luxury if brands disrupt, experiment and create exciting content

Opinion: Why K-pop's BTS and Exo are working with Louis Vuitton and Gucci:  luxury collabs between Hermès and Apple, and Dior and Nike, smartly target  digitally native Gen Z

Young people take revenge on the pandemic with luxury purchases

Opinion: Why K-pop's BTS and Exo are working with Louis Vuitton and Gucci:  luxury collabs between Hermès and Apple, and Dior and Nike, smartly target  digitally native Gen Z

Young people take revenge on the pandemic with luxury purchases

Opinion: Why K-pop's BTS and Exo are working with Louis Vuitton and Gucci:  luxury collabs between Hermès and Apple, and Dior and Nike, smartly target  digitally native Gen Z

Opinion: Why K-pop's BTS and Exo are working with Louis Vuitton and Gucci: luxury collabs between Hermès and Apple, and Dior and Nike, smartly target digitally native Gen Z

Opinion: Why K-pop's BTS and Exo are working with Louis Vuitton and Gucci:  luxury collabs between Hermès and Apple, and Dior and Nike, smartly target  digitally native Gen Z

Why K-pop's BTS and Exo are working with Louis Vuitton and Gucci: luxury collabs between Hermès and Apple, and Dior and Nike, smartly target digitally native Gen Z — Équité