![At De Beers: Millennials and Diamonds - The New York Times](https://static01.nyt.com/images/2017/09/12/fashion/12PARTY-INYT2/12PARTY-INYT2-articleLarge.jpg?quality=75&auto=webp&disable=upscale)
Jewelry Gets Ready to Party - The New York Times
![At De Beers: Millennials and Diamonds - The New York Times](https://www.jckonline.com/wp-content/uploads/2020/11/DeBeers-Forevermark-campaign-ad-200x200.jpg)
De Beers Forevermark Cuts Loose, Riling Retailers – JCK
![At De Beers: Millennials and Diamonds - The New York Times](https://www.telegraph.co.uk/content/dam/business/2017/08/26/TELEMMGLPICT000108554109_trans_NvBQzQNjv4BqpVlberWd9EgFPZtcLiMQfy2dmClwgbjjulYfPTELibA.jpeg)
De Beers boss Bruce Cleaver: How to sell diamonds to the Snapchat
![At De Beers: Millennials and Diamonds - The New York Times](https://ychef.files.bbci.co.uk/1280x720/p082n8ww.jpg)
The sparkling rise of the lab grown diamond - BBC Future
![At De Beers: Millennials and Diamonds - The New York Times](https://rapaport.com/wp-content/uploads/2023/05/1280x720-headers-for-supplement6.jpg)
Tiffany & Co.: Reinventing an Icon - Rapaport
![At De Beers: Millennials and Diamonds - The New York Times](https://assets.bwbx.io/images/users/iqjWHBFdfxIU/iFrzsQa0iyhM/v0/-1x-1.jpg)
De Beers Diamond Deal Threatened as Botswana Says It's Ready to
![At De Beers: Millennials and Diamonds - The New York Times](https://blog.sarine.com/hubfs/2021%20blog%20millenials%20GenZ.jpg)
Millennials & Gen Z: A New Decade Demands a New Diamond Retail
![At De Beers: Millennials and Diamonds - The New York Times](https://assets.bwbx.io/images/users/iqjWHBFdfxIU/icjFZCt9VEzU/v1/-1x-1.jpg)
De Beers Is Betting Cheap Diamonds Are Just That - Bloomberg
![At De Beers: Millennials and Diamonds - The New York Times](https://s.wsj.net/public/resources/images/CS-AA503_DEBEER_SOC_20171024163905.jpg)
De Beers Faces Tricky Task of Selling Diamonds to Millennials - WSJ
Diamond mining industry tries to woo millennials
![At De Beers: Millennials and Diamonds - The New York Times](https://rapaport.com/wp-content/uploads/2023/04/Mining-Diamonds-Offshore-in-Namibia-1280x720-1-1280x720.jpg)
Debunking False Claims About Diamonds - Rapaport
![At De Beers: Millennials and Diamonds - The New York Times](https://i.guim.co.uk/img/media/b0f3d23cb2edbf079e9f97024267ae5acff4f5d0/0_146_4368_2621/master/4368.jpg?width=1200&height=1200&quality=85&auto=format&fit=crop&s=343358f18cb0d3706afb34745a2cde97)
Why marrying millennials are giving the finger to diamond rings