![How K-pop rookies NewJeans became a luxury fashion fixture: Danielle just signed with Burberry, following Hanni and Hyein's deals with Gucci and Louis Vuitton … now our eyes are on Minji and](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2023/01/13/da936ce8-5d7d-4fef-b374-dfb94cbefbb6_095c17fb.jpg)
How K-pop rookies NewJeans became a luxury fashion fixture: Danielle just signed with Burberry, following Hanni and Hyein's deals with Gucci and Louis Vuitton … now our eyes are on Minji and
![How K-pop rookies NewJeans became a luxury fashion fixture: Danielle just signed with Burberry, following Hanni and Hyein's deals with Gucci and Louis Vuitton … now our eyes are on Minji and](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2022/12/23/df0ba8d7-73f4-4740-b6ee-0f64d8813d62_6ad6f4a1.jpg)
How K-pop rookies NewJeans became a luxury fashion fixture: Danielle just signed with Burberry, following Hanni and Hyein's deals with Gucci and Louis Vuitton … now our eyes are on Minji and
![How K-pop rookies NewJeans became a luxury fashion fixture: Danielle just signed with Burberry, following Hanni and Hyein's deals with Gucci and Louis Vuitton … now our eyes are on Minji and](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2023/01/13/5e2c9fc2-eccf-4989-af09-3d824ea51639_4726b271.jpg)
How K-pop rookies NewJeans became a luxury fashion fixture: Danielle just signed with Burberry, following Hanni and Hyein's deals with Gucci and Louis Vuitton … now our eyes are on Minji and
![How K-pop rookies NewJeans became a luxury fashion fixture: Danielle just signed with Burberry, following Hanni and Hyein's deals with Gucci and Louis Vuitton … now our eyes are on Minji and](https://1409791524.rsc.cdn77.org/data/images/full/640925/aespa-winter-ryujin-outshone-newjeans-hanni-at-gucci-fashion-show-people-react.jpg)
aespa Winter, ITZY Ryujin Outshone NewJeans Hanni at Gucci Fashion Show? People Weigh In
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Which NewJeans member works with which luxury brand? The K-pop girl group just toppled BTS – now Minji, Hanni, Danielle, Haerin and Hyein are all endorsement queens signed to competing fashion houses
![How K-pop rookies NewJeans became a luxury fashion fixture: Danielle just signed with Burberry, following Hanni and Hyein's deals with Gucci and Louis Vuitton … now our eyes are on Minji and](https://cdn.i-scmp.com/sites/default/files/styles/og_scmp_120/public/d8/images/canvas/2023/05/22/23a1cbb7-2603-40a6-be61-224d74f29824_2902649e.jpg?itok=jx4zpUKR&v=1684726356)
Which NewJeans member works with which luxury brand? The K-pop girl group just toppled BTS – now Minji, Hanni, Danielle, Haerin and Hyein are all endorsement queens signed to competing fashion houses
![How K-pop rookies NewJeans became a luxury fashion fixture: Danielle just signed with Burberry, following Hanni and Hyein's deals with Gucci and Louis Vuitton … now our eyes are on Minji and](https://cdn.i-scmp.com/sites/default/files/styles/768x768/public/d8/images/canvas/2023/01/11/c2bd4f55-2365-4734-8f8b-eb0f45e3c4c5_7390c88c.jpg?itok=D32HmEYK)
How K-pop rookies NewJeans became a luxury fashion fixture: Danielle just signed with Burberry, following Hanni and Hyein's deals with Gucci and Louis Vuitton … now our eyes are on Minji and Haerin
NewJeans' Staggering Number Of Luxury Brand Alliances In Their Debut Year - Koreaboo
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Why Are Luxury Brands Tapping Into K-Pop?
![How K-pop rookies NewJeans became a luxury fashion fixture: Danielle just signed with Burberry, following Hanni and Hyein's deals with Gucci and Louis Vuitton … now our eyes are on Minji and](https://1409791524.rsc.cdn77.org/data/images/full/640927/aespa-winter-ryujin-outshone-newjeans-hanni-at-gucci-fashion-show-people-react.jpg)
aespa Winter, ITZY Ryujin Outshone NewJeans Hanni at Gucci Fashion Show? People Weigh In