Italian fashion group OTB joins LVMH-led blockchain platform, Retail News, ET Retail
![Aura Blockchain Consortium: Richemont, LVMH & Prada Group join forces for global luxury platform](https://wwd.com/wp-content/uploads/2021/04/LVMH-Richemont-Prada.jpg)
LVMH, Richemont and Prada Join Forces in Blockchain Consortium – WWD
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LVMH, Richemont and Prada Unite Behind a Blockchain Consortium - The New York Times
![Aura Blockchain Consortium: Richemont, LVMH & Prada Group join forces for global luxury platform](https://luxuo-com-production.s3.ap-southeast-1.amazonaws.com/2021/04/laura-chouette-KL_SE98J4_0-unsplash-1.jpg)
LVMH, Richemont and Prada Push the Envelope of Transparency
![Aura Blockchain Consortium: Richemont, LVMH & Prada Group join forces for global luxury platform](https://luxferity.com/up/blog/_/aura-blockchain-consortium-board-members-1200x800-1920x860-0-.jpg)
International Fashion Group OTB Joins The AURA Blockchain Consortium As New Founding Member - Luxferity Magazine
![Aura Blockchain Consortium: Richemont, LVMH & Prada Group join forces for global luxury platform](https://media.voguebusiness.com/photos/6082dcf57b1155e237c3c49f/4:3/w_2000,h_1500,c_limit/blockchain-voguebus-hannah-cousins-apr-21-story.gif)
The blockchain playbook: From LVMH's Aura to Arianee
Prada - Today, the #PradaGroup together with LVMH and Cartier, part of Richemont, announced the creation of the #AuraBlockchain Consortium, supporting the first global blockchain solution dedicated to the luxury industry. The
![Aura Blockchain Consortium: Richemont, LVMH & Prada Group join forces for global luxury platform](https://assets.bwbx.io/images/users/iqjWHBFdfxIU/iOmICUvFu9jQ/v2/-1x-1.jpg)
Is My Prada Bag Real? The New Way to Spot Fake Designer Purses - Bloomberg
![Aura Blockchain Consortium: Richemont, LVMH & Prada Group join forces for global luxury platform](https://luxus-plus.com/wp-content/uploads/2021/04/luxury-blockchain-.jpg)
LVMH, Prada and Cartier join forces to create the Aura blockchain - Luxus Plus