AURA: The First Luxury Blockchain
Crypto is crashing but the tech behind it could save luxury brands billions
Blockchain explored by Louis Vuitton, Prada and Cartier to fight counterfeiters by guaranteeing the authenticity of luxury fashion items
Aura Blockchain : the real reasons behind the consortium [Analysis]
Can the blockchain truly battle fake luxury fashion? LVMH, Mercedes-Benz, Prada Group, Richemont and OTB founded Aura Consortium to authenticate their goods – but not everyone buys it
Louis Vuitton, Prada and Cartier are getting into blockchain — here's why
The blockchain playbook: From LVMH's Aura to Arianee
LVMH, Richemont and Prada Team Up for New Blockchain Venture Aimed at Tracing, Authenticating Luxury Goods - The Fashion Law
Can the blockchain truly battle fake luxury fashion? LVMH, Mercedes-Benz, Prada Group, Richemont and OTB founded Aura Consortium to authenticate their goods – but not everyone buys it
:quality(70)/s3.amazonaws.com/arc-authors/businessoffashion/7ed4fb8a-f260-432e-91a6-9e5a86226816.jpg)
What's Next for Luxury Brands and Blockchain
The blockchain playbook: From LVMH's Aura to Arianee
LVMH, Richemont and Prada Team Up for New Blockchain Venture Aimed at Tracing, Authenticating Luxury Goods - The Fashion Law
The blockchain playbook: From LVMH's Aura to Arianee
Mercedes-Benz joins the Aura Blockchain Consortium
VCs Name Their 41 Top Supply Chain Startups, From Aircon to Motive